Dunn & Walton
Dunn & Walton is an organic store and cafe based in Perth, WA. They engaged Surge back in 2020 to set up an eCommerce store for their established store and cafe.
The original POS system and existing Shopify site had to be integrated to make way for the eCommerce store.
The project involved
moving the site across to a new theme
designing a new site structure that would have the ability to scale over time
giving them a platform to share content easily with their brand community.
The uncertainty surrounding COVID-19 meant delivering the project as quickly as possible was critical. From our initial discovery call to store launch it took just 5 weeks.
The new site build involved
syncing the POS system and importing a 200+ product catalogue.
setting up a CRM system (Klayvio) that would allow them to nurture their customers
Since then we’ve worked with D&W to scale their online shop which has generated remarkable results.
Impact summary.
Reported between 2021-22:
Sales growth YOY 163%
Growth of their Subscriber Community up 16%
Reorder rate 36.88%
Ave Site Conversion 4%
(Sourced from Shopify and Klayvio, 2022)
Testimonial.
Was a pleasure to work with Matthew. Friendly and very professional level of service. We had our online store built in a shorter timeframe than originally planned and Matthew stepped up to the challenge and the final product is exceptional. Matthew was thorough at working out what we were after which meant a smooth process and a final product we are completely happy with. Highly recommend!
Travis Walton
Director at D&W